Lack of detail bugs buyers

Years ago I saw a TV ad with little kids playing up in their tree house. Playing pretend parents with their dolls the little girl says to her brother. “You better go & pick up the kids” & the little boy says, “Yes just as soon as I knock off the rest of this drink”. He pretends to drink the rest of the beer out of an empty beer bottle.

The caption at the end was – “Everything you say & everything you do someone is watching you”.

Nowadays this is even more evident with marketing over the internet. With real estate marketing your attention to detail is extremely important.

Take a look at how one persons great impression of a real estate company can change just over a small item that was left in the photograph of a kitchen. Read this article

The author asks if he is being too petty, but it’s important to be aware that it had enough impact on him to write about it to his audience. The item included in the photo was a can of pest spray.

It may not be enough to turn a buyer off, but then again how would you ever know?

None of us get things exactly right all the time, but be aware the small things do count.